"Non-Store Retailing in Nigeria" Is Now Available at Fast Market Research
Non-store retailing current retail value growth of 24% in 2013 was fuelled by the rapid growth, over the last five years, of the internet retailing channel, which recorded current retail value growth of 33% in 2013. Computer and internet use is growing rapidly in Nigeria from a very low base. In particular, trust, which has been a challenge for internet retailing, is improving among consumers, who have been introduced to electronic payment methods when shopping and through their banks.
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