Market Report, "Microwaves in Poland", Published
Demand for microwaves stagnated in 2013 with several reasons behind such a poor performance. Firstly, in 2013, uncertainty about economic developments, including the labour market, remained in Poland. Local consumers were strongly savings-orientated, while the purchase of microwaves was not considered as essential, especially when Poles only tend to use microwaves to reheat meals. Secondly, internet portals are full of information about the harmfulness of food from microwaves and...
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