Homeshopping in Mexico - New Market Report
Homeshopping grew by 6% and 5% in value terms in 2012 and 2013, respectively, registering lower rates than in previous periods. This slowdown can be attributed to an increase in internet retailing penetration, with a growing number of consumers feeling comfortable with shopping on the web. This is well known by most of the homeshopping players, which have already introduced online stores, giving people the possibility to choose the purchase system of their preference. This strategy is being...
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