Market Report, "Health and Beauty Specialist Retailers in Hungary", Published
Overall, health and beauty specialist retailers increased in current value by 3% in 2013, much of which is set to be attributable to the solid performance expected in chemists/pharmacies, a category which is set to continue accounting for 57% of total health and beauty specialist retailers value sales in 2013. Chemists/pharmacies in Hungary tend to place even more emphasis on communicating their price promotions for OTC products, with the use of coupons gaining a foothold among the leading...
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