New Market Research Report: Noodles in Kazakhstan
Retail volume and current value growth rates for the entire noodles category in 2013 were both up slightly on 2012, and also stronger than the respective review period CAGRs. The improvement in volume growth was partly due to the trend towards busier lifestyles in Kazakhstan, which strengthened consumer appreciation for the convenience of noodles. At the same time, current value sales were bolstered as rising disposable incomes encouraged consumers to trade up to higher quality and more...
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