New Market Research Report: Personal Care Appliances in Greece
Unsurprisingly, personal care appliances were adversely affected by the continuous reduction of disposable income, seeing their volume sales decline by 7% and value sales by 9%. Steeper value decline is due to the launch of cheaper products and the abundance of offers made in order to retain volume sales. Nevertheless, financially-ridden Greek consumers were keen to cut down on whatever they considered as an extravagance, and thus volume decline was inevitable. More specifically, a trend...
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