New Market Study, "Noodles in Poland", Has Been Published
Noodles is set to decline in both retail value and volume sales in 2013, largely due to lower demand for instant noodles. Consumers are becoming increasingly health conscious and are trying to make healthier food choices in their desire to feel better. This in turn is negatively impacting instant noodles which lack a healthy image. At the same time, many consumers tend to switch to other products that are quick to prepare or which keep hunger at bay quickly, including...
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