Grocery Retailers in Mexico - New Market Report
In the second half of 2011 new legislation, called Norma 29, aimed to prevent the expansion of modern retailers in residential areas and secondary streets of Mexico City. This restriction looked after the interests of traditional retailers, but modern retailers claimed it was an unconstitutional law limiting free competition. By mid-2013, Norma 29 was rescinded, to the displeasure of many traditional businesses and associations.
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