New Report Available: Pasta in France
Despite the already high penetration of dried pasta in French households, demand continues to increase in 2013. Faced with 2013's bleak economic environment, consumers are eating at home more often and are, therefore, consuming more pasta as it is fast to prepare and it is a versatile staple product with a fairly low price. Strong and creative marketing campaigns, such as having a chef cook simple and quick recipes on TV and in hypermarkets, are also helping to drive sales...
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