New Market Study Published: Sugar Confectionery in Indonesia
By 2013, sugar confectionery remained the most affordable and popular indulgence product in Indonesia, with a target market ranging from children to adults. Further, sugar confectionery's lower retail selling price when compared to chocolate confectionery or gum, also helped the category to maintain its positive volume growth during 2013. The attempts of Indonesia's leading sugar confectionery manufacturers to promote their products through mass media advertising, particularly billboards...
View full press release