Wound Care in Venezuela: New Research Report Available at Fast Market Research
As in other consumer health categories, wound care showed low innovation in 2013. This category has traditionally been less active in terms of introductions and company activity. Most of the efforts are focused on points of sale with weak education to consumers about benefits and types of products. The small category size makes inefficient any investment in mass advertising. Because of the increasing problems in guaranteeing product availability, dynamism was even lower in 2013. Such market...
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