"Meal Replacement in Indonesia" Published
The majority of affluent Indonesian consumers are educated professionals and businesspeople who are very open to new products and are more than receptive to the influence of Western culture. They are also ambitious and more concerned with their appearance and health than middle-income and low-income Indonesians. Moreover, more affluent Indonesians are much less price sensitive and brand image and product quality are the primary concerns of these affluent consumers. As such, they are more than...
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