Chilled Processed Food in Kenya - New Market Study Published
Growth for chilled processed food was boosted by strong retail development in Kenya during the review period, particularly within supermarkets. This trend was in turn encouraged by urbanisation and an expanding mid-income group, with supermarket retailers being keen to tap into growing demand for quality, convenience and one-stop shopping in Kenya's cities. Supermarkets offer the widest range of products within chilled processed food and are also viewed as offering higher quality in comparison...
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