Herbal/Traditional Products in Venezuela - New Market Research Report
The presence of herbal remedies continued to expand in 2013 due to the higher popularity of Hedera Helix as an active ingredient. This herb is promoted as a completely natural product that is a very effective way to expectorate phlegm. Because of its non-chemical nature, it can be consumed by children. After the initial success of brands like Prospan, other players entered the trend and launched Hedera Helix-based cough remedies. The most recent launch was Tersatoril by the successful firm...
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