New Market Study, "Home and Garden Specialist Retailers in India", Has Been Published
Home and garden specialist retailers in India increased in current value by 15% in 2013, rising to Rs705.4 billion. The channel remained highly fragmented at the end of the review period, with 90% of total value sales derived from independent small retailers. Indian consumers often prefer custom-made products when it comes to home improvement, homewares and home furnishings, and these products generally carry lower unit prices than the branded equivalents sold though home and garden specialist...
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