Report Published: "Carbonates in Costa Rica"
The market of carbonates continued facing a saturating environment in 2013 with segmentation being a key driver, especially in the case of sizes. The increasing trend of offering bigger presentations (even additional 100ml) such as the case of Big whilst increasing the flavour portfolio has strongly impacted value sales growth. The intensifying competition levels and the increasing health awareness continue adding pressure to the main manufacturers, which are forced to maintain their value...
View full press release