New Market Research Report: Juice in Pakistan
Nestle maintained its strong position in juice by launching a new product and a marketing campaign for its signature juice brand Nestle Fruita Vitals in 2013. The company launched True Orange 100% Orange Juice, backed by social media and outdoor advertisements, which included billboards. The company also executed a 360-degree marketing campaign for Fruita Vitals with the slogan "Get Real". This included a series of TV commercials, extensive social media coverage, radio ads, billboards and other...
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