New Report Available: Vitamins and Dietary Supplements in Costa Rica
Given the increasing health awareness towards nutrition amongst local consumers and the intensifying word of mouth advertising, vitamins and dietary supplements rapidly gained in popularity, representing a significant growth opportunity for the current and potential new competitors. "Food matters" has developed as one of the main communication (educational) strategies locally, which made local consumers more concerned about their well-being, boosting "nutritional value" as a fashionable health...
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