"Soft Drinks in Bosnia-Herzegovina" Published
The performance of soft drinks during the review period was heavily influenced by the economic downturn. During this period, consumers' disposable income contracted in real terms. Most manufacturing companies in soft drinks saw their sales and profits slide, and advertising was taken down a notch. All this resulted in a weak performance of soft drinks during the review period, both off-trade (stagnating sales in volume and current value terms) and on-trade (declining sales in volume and current...
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