Store Cards in the Philippines: New Research Report Available at Fast Market Research
Similar to charge cards, store cards is a niche category that most Filipinos are unaware of. More often than not, it is highly associated with fleet cards of petrol companies, as is the most common type of store card in the Philippines. Although a good strategy to strengthen consumer loyalty, chained retailers usually prefer to offer loyalty cards and co-branded credit cards because these are less complex to operate than store cards, which need and use more in-house resources.
View full press release