Just Released: "Spreads in France"
In 2013, consumers opted for the purchase of spreads perceived as more natural, healthier and eco-friendly, such as honey, jams and organic products while they shunned products such as chocolate and other alternative products-based spreads. Sales of such products also benefited from investment by manufacturers in new product development. To stimulate sales, spreads players brought out new references targeting specific segments of consumers, such as children, and extended their range of...
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