New Market Study, "Breakfast Cereals in the Netherlands", Has Been Published
Breakfast cereals in the Netherlands is expected to continue to perform well in 2013, increasing by 3% in both volume and current value sales. Compared with other Western European countries, breakfast cereals in the Netherlands is underdeveloped as bread and bread substitutes continue as the most important breakfast products. However, the convenience provided by breakfast cereals has become more appreciated by the Dutch as they are quick and easy to prepare. In addition, breakfast cereals are...
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