Soft Drinks in Mexico - New Market Study Published
2013's performance was good in general terms; however, this year showed increasing trends in health and wellness concerns within consumers giving more careful thought to their purchasing decisions. Soft drinks industry shows that health and wellness concerns benefitted categories like RTD tea, which had the strongest growth during 2013, reinforcing the fact that consumers tend to consume what they believe has more health benefits or at least is less harmful to health.
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