Just Released: "Ice Cream in France"
In 2013, ice cream manufacturers continued to bring added value to the market in order to reduce the impact of seasonality in sales of ice cream. They brought more pleasure to consumers with the launch of sophisticated flavours inspired by famous French desserts (such as creme brulee or tarte aux pommes) and launched more references in cups format to respond to growing on-the-go consumption. At the same time, some of them launched variants of well-known confectionery brands in order to...
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