Soft Drinks in Belarus - New Market Report
In 2012 and 2013 the Belarusian economy improved, although remaining difficult. The Belarusian rouble remained weak, causing relatively high inflation. According to official statistics, Belarus ended 2012 with an inflation rate of 22% and year 2013 with inflation 16.5%. Price inflation supported increases in value sales of soft drinks in 2013, with total value growth of 22%. High price inflation led to declining purchasing power for the majority of Belarusian consumers, and this resulted in...
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