Market Report, "Noodles in Singapore", Published
Despite the relatively slower value growth for chilled and plain noodles, overall current value growth of noodles is set to continue its strong trend due to the good performance of cups/bowl instant and pouch instant noodles which are the main growth drivers in 2013. As a result of economic uncertainty, more consumers chose to eat in cheaper places such as hawker centres and food courts rather than dining in expensive restaurants. There are also a group of price-sensitive consumers who...
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