Wine: Resilient, Advancing and Evolving - New Market Study Published
The global wine industry remains resilient to macroeconomic volatility, focused on its historic Western European bastion and driven by a rising wave of red still light grape varietals pouring into China. Facing extensive fragmentation constraints and lacking the clout of truly global brands, the category is going through a transformative period as post-boomer drinking habits bring radical innovation to the fore.
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