"Sugar Confectionery in South Africa" Is Now Available at Fast Market Research
Manufacturers have focused on innovation in order to attract consumers back to the category. The end of the review period saw innovation in terms of new flavour variants, as well as offering value for money. For example, there is a growing trend towards a larger-sizes within lollipops. Tiger Consumer Brands increased the size of its popular Fizz Pop from 13g to 20.5g over the review period, and other players such as Aldor are implementing similar strategies.
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