Bottled Water in Colombia - New Market Report
Bottled water grew 4% in volume and 10% in current off-trade value during 2013. This outstanding growth is explained by the change in consumer preference through a shift from carbonates to healthier options such as bottled water or RTD tea, and an increase in disposable income. The Colombian market is living a transition from a market where bottled water satisfied basic needs of hydration to one which emphasises functional properties. In many parts of the country, the population has no...
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