Market Report, "Noodles in Indonesia", Published
Increasingly busy lifestyles, especially in urban areas, see consumers with limited time to prepare their food. Those consumers view instant noodles as an alternative meal solution, due to their simple preparation. The affordable price also drives popularity among low-income groups, which are highly price sensitive. Among the low-income groups in rural areas, instant noodles are commonly known as a substitute for rice, especially during poor harvests. Other than rice substitution, some...
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