New Market Research Report: RTD Coffee in Sweden
Arla Foods Amba continued to gain share at the cost of other players while also boosting market size. Arla Foods Amba is the company responsible for the marketing of Starbucks' RTD coffee drinks in Sweden and had 82% retail volume share and 89% retail value share in 2013. Starbucks enjoys brand awareness among Swedish consumers which was reinforced by the establishment of new on-trade Starbucks Cafes in recent years. The good positioning of Starbucks Discoveries, which was expanded by a...
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