RTD Tea in Dominican Republic - New Market Study Published
RTD tea remains as a limited niche of mostly higher-income consumers in which it competes with juice, sports and energy drinks, and mineral water, amongst other soft drink categories. Furthermore, the category growth momentum is losing steam since 2009 and now is growing only slightly ahead of other soft drinks, not enough to enlarge the category out of its restricted-niche status. One telling fact about the limited penetration/receptivity of RTD tea is the following: Snapple is a well-known...
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