Report Published: "Tissue and Hygiene in Brazil"
Following years of double-digit sales growth in value terms, sales growth of tissue and hygiene slowed down in 2012 and 2013. Factors that influenced this deceleration included lower growth of the economy and income levels, as well as the maturity of some tissue and hygiene categories. Those that posted the highest current value growth in 2013 included incontinence, wipes and toilet paper. Sanitary protection and paper tableware were among those recording the lowest current value growth.
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