New Market Study, "Toilet Care in Italy", Has Been Published
2013 saw a decline by 3% in current value. The category is suffering from the struggling economy as well as the shift of consumer preference towards cheaper products and price promotions. The high unemployment levels and the political instability, amongst other factors, are leading to a low level of confidence. Moreover, the increase in VAT from 21% to 22% is pushing the Italians' tight budgets further down. Within the category cheaper products like rim blocks and toilet care powder tablets...
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