New Market Study, "Laundry Care in Finland", Has Been Published
Laundry care grew by 4% in current value terms in 2013 driven partly by the VAT increase from 23% to 24% in 2013, but also by rising demand for more modern and sophisticated laundry care products. However, the category is mature and private label competition rather intense. This limits growth potential both in volume as well as current value terms. Manufacturers have therefore focused on developing more advanced products, trying to shift consumers from standard detergents to concentrates, from...
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