New Market Research Report: Dishwashing in Nigeria
Through advertising and product promotions by producers, awareness for the category is on the increase as more and more people now use dishwashing products in their homes given the convenience offered, moving away from the older method of using bar detergents or laundry detergents for such tasks. Awareness has been raised by marketing activities of the major players whose products are increasingly visible in stores and heavily price promoted. Furthermore, the presence of some small, local...
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