Market Report, "Wipes in Azerbaijan", Published
In 2013, wipes were successfully penetrating into the Azerbaijani market. In 2013 an increasing number of consumers were switching towards special-purpose wipes. Personal wipes are much more developed in Azerbaijan than home care wipes, as consumers first want to try out products for personal usage. Home care wipes are still not considered necessity products, because they can be replaced by many other alternatives, such as old cloths and sponges.
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