Just Released: "Debit Cards in the Philippines"
Despite its long existence in the Philippines, debit cards is still unknown to many because issuers commonly positioned it as an ATM card with a cashless payment function. In 2013, however, banks aggressively marketed it and used the term "debit card", as more Filipinos appreciated the efficiency of making payments using financial cards. Issuers mainly targeted the generation X and the Millennials who are more likely to adapt to the modern way of making payments - using plastic money -...
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