Recently Released Market Study: Baked Goods in Georgia
In 2013 packaged goods manufacturers were able to not only expand the range of products on offer, but also expand distribution, covering more regions of Georgia. The expanded range of packaged goods led to consumers shifting their buying behaviour from consuming ordinary unpackaged products, to trying a variety of packaged food products at higher prices, with different ingredients and taste. This trend was in line with increasing consumer spending power. The increasing popularity of...
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