New Market Report: Retail Tissue in China
As tissue products were already established as daily necessities for nearly every Chinese consumer by the end of the review period, rising per capita consumption in volume terms, as a result of relatively low unit prices, was the main contributor to growth. With increasing hygiene awareness, more consumers used tissue in place of traditional cloth in drying their hands after washing. At the same time, rising demand for higher-priced retail tissue products offering superior texture contributed...
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