Home Care in Guatemala - New Market Study Published
In 2013 home care in Guatemala registered healthy growth rates, in both volume and retail value terms. Guatemala is an emerging market experiencing steady growth. The country is characterised by its ethnic diversity, with several different consumer groups to nurture, and this includes home care, where products need to fulfil the needs of all demographics. The majority of categories in home care have premium, standard and economy products to reach all socio-economic segments of the population.
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