New Market Report: Watches in South Africa
The South African watch industry brand sales continue to be driven by brand loyal consumers although some consumers are always willing to try out other brands. Brand loyalty has been seen to dominate mid-priced watches, where consumers can decide with certainty the type of watch they prefer with fewer limitations in relation to affordability. Most watch customers still prefer buying watch brands that have been on the market for quite some time and the superiority can be proven.
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