Home Care in Brazil - New Report Available
Sales of home care products in Brazil recorded growth in 2013 in current value terms. The main drivers of this growth were low unemployment and rising income levels, which allowed more consumers in Brazil to spend a greater amount of money on cleaning products. Categories that recorded high current value growth in 2013 included laundry care, dishwashing, and air care. Polishes and home insecticides were the worst-performing categories in current value terms in 2013. Manufacturers took advantage...
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