New Market Study Published: Home Care in Poland
Home care enjoyed positive current value growth in 2013 as most of the categories, such as dishwashing and laundry care, are regarded as necessity items and are used in almost every household. Consumers are becoming increasingly aware of what constitutes proper household care, which positively impacts demand for specialist products offering convenience of use and advanced formulae. Demand for more sophisticated and efficient products is growing; therefore manufacturers try to expand their...
View full press release