Recent Study: Cotton Wool/Buds/Pads in Denmark
Cotton wool/buds/pads are commodity items that show little differentiation between products. Furthermore, the category is characterised by a high proportion of cheap private label goods and relatively-limited development. The lack of dynamics within cotton wool/buds/pads makes it difficult to attract new consumers and increase the penetration rate. At the same time, the baby population (0-36 months) is dropping, and that reduces the potential for sales of cotton pads to parents for use during...
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