Laundry Care in China - New Study Released
Besides the dampened economy, declining demand for traditional powder detergents due to their chemical residues and high energy consumption had a crucial influence on laundry care, which saw a slowdown in momentum in 2013. However, growth in replacement products such as liquid detergents and even concentrated detergents, driven by improved living standards, underpinned the robust growth of laundry care. Meanwhile, some emerging dynamic categories, such as spot and stain removers and fine fabric...
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