Recent Study: Home Care in Nigeria
With increasingly urban lifestyles and the growing sophistication of consumers, consumer demand for home care leads to a better market performance in 2013 compared to the five-year review period. Rising income and the increasing number of people with white collar jobs in urban areas has resulted in consumers moving away from known traditional methods of home care to more modern methods in the Nigerian context. This results in the higher growth rate recorded in the home care market.
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