Market Report, "Surface Care in Belarus", Published
In spite of the improvement in Belarus' economy and the lower level of inflation in 2013, economical consumption remained the key market trend. 2013 saw stable demand, mainly for multi-purpose cleaners, as they are considered as essential by every household in Belarus. However, in difficult economic conditions Belarusian consumers remain cautious in their spending and keep trading down to cheaper products or brands if they do not want to give them up entirely, or use fewer products, which...
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