New Market Report Now Available: Laundry Care in Costa Rica
In 2013 laundry care witnessed deeper levels of product segmentation with certain international manufacturers, such as Irex and Unilever, applying aggressive price rollbacks with economy brand positioning, which stimulated higher levels of competition in the category. As a result, local manufacturers were forced to offer better value-for-money deals, mainly through traditional grocery retailers, where prices were a key differentiating factor (with smaller powder presentations of 450-500g being...
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