Report Published: "Personal Care Appliances in Australia"
Men became increasingly important consumers of personal care appliances at the end of the review period, as men became increasingly focused on maintaining an attractive and fashionable appearance. Within body shavers, men's shavers for example saw the strongest performance and gained almost two percentage points in retail volume share over the previous year, rising to 93% share. This represented a marked increase from just 76% share at the start of the review period. The bulk of these products...
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